CHALLENGE: This past month, one of our long-term clients, Ocular Therapeutix had Becker Design Studio create many marketing tools leading up to and for their recent, national conference. They required several marketing materials prior to their conference date – within less than 30 days. Sometimes, delivery was required in less than 24 hours.
SOLUTION: Production was a big rush because like many efforts similar to this, the final content and focus for the company or product (a medical device) isn’t known until shortly before the event due to the product’s acceptance path by external entities like the FDA. Such was the case for Ocular Therapeutix’s product, Dextenza. This product is in the late stages of FDA approval so the message that is portrayed needs to be different than when FDA approval is finally achieved. Some of the materials that we corroborated on with the Marketing Communications Manager and the Marketing Specialist include:
- Display Booth Graphics
- PowerPoint Presentations
- Print Pieces
- Website Edits
- Magazine Ads
- E-blast Ad
Company promotional video – 2 versions – 30-second video for conference advertising and a 60-second version that loops for use at their booth.
No challenge is too great and we enjoyed the challenge of creating all of these materials for one of our favorite clients.